My suspicions ran high when we got a flyer home that the NED show was coming to our school and special NED merchandise would be available for 5 days following the show...something told me, this is not good.
Now, I know that Never Give Up, Encourage Others, and Do Your Best are messages that all kids need to hear. I can't think of a single kid that doesn't need to hear that, in reference to how to interact socially. But the message my son came home with wasn't exactly "Never Give up and You can Be the President" or "Encourage Others and you'll be a great leader" or even "Do Your Best and you will excell". The message my son came home with was more along these lines...
Never Give Up-if you beg incessantly, there is every possibility that your mother will break down and buy you a yo-yo that you won't be able to make do any of the tricks we showed you today.
Encourage Others-to buy you the damn YO-YO!!!
Do Your Best-to make sure that your mother knows that the message you left the NED show with is that becoming an owner of a YO-YO is the number one way to excel in life, school, and everything.
(oh, and also, if you eat a tissue the right way, you'll be able to spit out little bits of colored ribbon.)
So, thank you NED show, for using cultural values that our children desperately need to sell product to them. Product that will probably get lost in the bottom of the "junk-toy" bucket. Or, if it is actually used and mastered, create a child who is shunned by his classmates as being weird because all he thinks about is Yo-yo's. You're awesome NED, you're a master of marketing.